In December 2015, GEODIS Road Transport handled 300 of the 873 deliveries made to Toys’R’Us stores, 70 via rail-road transport.
In December 2015, GEODIS Road Transport handled 300 of the 873 deliveries made to Toys’R’Us stores, 70 via rail-road transport.
Toys’R’Us

For next-day deliveries to the stores furthest away from its central warehouse, Toys’R’Us France has adopted a GEODIS Road Transport solution involving road and multimodal transport: a winning combination enabling it to take the Christmas rush in its stride.

In mid-2015, Toys’R’Us reorganised its logistics activity in France. It opened a central warehouse in Saint-Fargeau (south of Paris) to supply its 48 stores across the country, and closed the two regional hubs it had previously operated in nearby Evry and in Monteux (south of France). The reasoning behind this? "To limit interim storage in warehouses and stores”, explains Mathieu Aubin, transport manager at Toys’R’Us France. “With maximised cross-docking, most products leave the warehouse and go straight to the shelves, to be available for customers at the right time."

Guaranteeing deliveries to stores furthest away
This just-in-time approach obviously requires strict guarantees, starting with next-day delivery. So Toys’R’Us appointed GEODIS Road Transport to supply the stores furthest away from its central warehouse: around twenty stores spread across the southern half of France from Nantes to Mulhouse taking in the south-west and the east. "For these destinations, which represent 40% of our deliveries, we were looking for a service provider offering large capacities over long distances and capable of maintaining its service quality during seasonal spikes in activity. Between 60% and 70% of our annual volumes are shipped during November and December", Mathieu Aubin points out.

The multimodal trump card
GEODIS Road Transport has the advantage of its extensive network coverage. It can, for example, mobilise resources from its site in Irun (Spain) to deliver to stores in the south west of France (Pau, Bayonne, Toulouse, Bordeaux). And in the south east of France, it offers the advantage of multimodal transport: swap bodies heading for Toulon, Nice and Montpellier join the daily rail service between the Paris region and Avignon, before completing the last leg of their journey by road. "We are mindful of our carbon footprint and were already using rail-road transport between our previous two warehouses. We wanted to give preference to this type of solution, bearing in mind that the flexibility it provides has to be reflected in service quality", Mathieu Aubin adds.

There was no better way to bear this out than the real-life test of Christmas 2015. In December, GEODIS Road Transport handled 300 of the 873 deliveries made to Toys’R’Us stores – mainly during the first three weeks of the month – 70 via rail-road transport.

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Toys'R'Us

Mathieu Aubin, transport manager at Toys’R’Us France:
"With maximised cross-docking, most products leave the warehouse and go straight to the shelves, to be available for customers at the right time."

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