Road Transport

Building on a reconfiguration of the markets after the sanitary crisis, Road Transport is heading for more safety and more collaboration!

Some key sectors such as steelmaking were already in a difficult situation before the coronavirus pandemic; the European transport market was starting to feel the effects of the trade dispute between China and the United States. Then the sanitary crisis hit. At the peak of the pandemic in Europe, the car manufacturing sector – to quote just one example – shut down its main vehicle and component production plants, triggering a significant reduction in transport volumes from northern and eastern Europe in particular.

Meanwhile, the market for consumer goods (especially food) remained buoyant throughout the lockdown period, with high pressure on prices and delivery times. “After an initial phase the market became saturated and drove prices down again, while a constant feature throughout that period was disruption to our transport plans. We had to take them apart and rebuild them in order to re-balance the flows and counterflows that are so critical to keeping our operations running smoothly. At times like this, with capacity demand fluctuating widely, agility and flexibility are the key. Pricing levels have to be adapted, but the most important thing is guaranteeing our resources and upholding our service quality”, Road Transport Key Accounts Manager Christophe Piaton reckons.

“In these uncertain times, we have undertaken to communicate more closely with our customers in order to pool objectives, raise our profile and provide enhanced support”, the Key Accounts Manager continues. “Within this more collaborative framework, we can rethink our economic models collectively with the ultimate aim of tailoring our services as closely as possible to the new needs of customers and consumers.”

What are the objectives you are aiming at?

“Our paramount objective is to keep people safe – from our employees through to our customers’ customers – by keeping a close eye on compliance with basic hygiene practices and rules”. This priority comes at a cost, but is absolutely essential for both Road Transport and its customers.

Meeting increasing demands in terms of sustainability is another key market challenge, and an issue that has long been central to the haulier’s expertise. Increasing the number of vehicles fuelled by green energy within our fleet, reducing empty mileage, making the modal shift from road to rail and training drivers in eco-driving techniques are all ways in which Road Transport is investing human and material resources in this area.

In the aftermath of the Covid-19 health crisis, Road Transport’s business strategy is more keenly focused than ever on maintaining its service quality and keeping its customers satisfied. “Even though we don’t know what the future holds and there are so many uncertainties preventing our volumes from picking up again, we have to reassure our customers by placing all our resources and expertise at their disposal at prices that are acceptable for everyone”.

Photo credits: 

(c) Natural Lion